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"I think pretty much everyone in media has some work on ECC in the lab now," said Seagate's Re. "We all started looking at it pretty much right after the University of Vienna published" a paper on the topic three years ago," Mark Re, Mark Re is senior vice president of research for Seagate Technology (Scotts Valley, Calif.), the world's largest drive maker.

"Recently, the HDD industry has been using so-called Exchange Coupled Composite (ECC) media [14] (aka ‘exchange spring media’ [15]). This is an example of a good idea that was quickly embraced by the industry after modifications were implemented to make it suitable for application in a product.

[15] D. Suess, J. Mag. Magn. Mat. 308, 183 (2007).", Western Digital

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